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What is SEO? Why is it important for your Business?
What is SEO?
SEO is an acronym for Search Engine Optimization. It is the process through which you can get more traffic to your websites from the search results on Search Engines.
These Search Engines include Google, Yahoo, Bing, Baidu, etc. Google owns the majority of the market shares in the Search Engine space. According to the 2020 report Google owns 76% of market shares in search engine space followed by Baidu (15%), Bing (4%), and Yahoo (2%).
What is the Importance of SEO?
If you are designing a website or redesigning it then SEO of your website is very crucial. Many Business opt for SEO as it helps you get more visitors to your website and make more sales.
More Traffic
The primary goal of the SEO is to get more traffic from diverse sources and to get more repetitive customers. If your website ranks good on Search Engine such as Google, then you get more traffic on your website.
Improves User Experience and Usability
Not only it increases the traffic but also improves the User Experience and Usability of your Website.
Increase your Website’s Trust
It also increases your website’s trust as your website would be in the top search results.
What is SEO in Marketing?
From Marketing perspective, you would do SEO for getting more visitors to visit your website’s page. The basic idea is to share some informational content with them and finally turn them into your regular customers.
Now there are two ways through which you can get more traffic from the search results to your websites.
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
SEO is usually done for getting traffic organically. You don’t have to pay anything for that.
SEM is an acronym for Search Engine Marketing which is paid marketing.
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Primary Goal in SEO is to get your webpage ranked in the top 3 of search results.
Why in top 3?
Because when we search something its human tendency to click on the first couple of results and not go beyond that. According to 2020 report the Click Through Rate (i.e. the ratio of users clicking on the specific link) of positions on the search results are as follows:
- Position #1 – 20%
- Position #2 – 13.32%
- Position #3 – 13.14%
- Position #4 – 8.98%
- Position #5 – 9.21%
So it is pretty obvious from the above reports that your webpage should get ranked in the top 3 of the search results.
Now there are 2 ways you can get your webpage to get ranked #1 on search results.
1. Pay Money
You can use Google AdWords where you can bid on the keywords which users search for. For example, if your website is about restaurant then you definitely want to catch those people who search for say,  ‘Best restaurants in India’.
You need to bid on such keywords so that whenever any user searches for that keyword your webpage should display on their search results.
2. SEO route
This route includes ranking your webpage organically. You can do keyword research according to the niche (an ideal position) of your website.
How SEO works step by step?
Search Engines considers numerous factors for ranking a web page. For instance Google considers 200+ factors to rank a web page.
The most important ones are:
Keyword Research
The first step is to do Keyword Research. It is a process of selecting a right keyword for your web page on which you want your web page to rank.
It is an important factor which describes the content of the webpage. Include long-tail keywords in your article.
Example: Buy laptop (short tail keyword).
Buy 4GB Nvidia Graphics laptop under 60000 (long tail keyword).
If you are a beginner then we would recommend that you focus on long tail keyword as there won’t be much high competition as compared to short keywords.
It is a measure which can be taken directly from the website and considered as On Page SEO.
Ways to do Keyword Research
 1. Search the keyword (relevant to your niche) on Google.
You may type your keyword in Google Search bar. It will give suggestions and most probably these will be searched by most people. That way you can select a keyword for which you want to rank your web page.
Suppose you own an Electronics Business and want to sell laptops then you would search for ‘best laptops’.
You may also find more related keywords in the footer of the search page.
2. Using free tools
Copy the link of the first result you get.
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 Paste the link in the tools
Finally research the keywords
3. Using Paid keyword research tools
You may use paid tools such as Semrush.com, Ahrefs.com to find the right keyword for you.
Try to include these keywords in the content of your website as well as in the URL of your WebPages.
Keyword research will tell you everything about
- What keywords people are searching for?
- How frequently people are searching those keywords?
- How much is the competition for those keywords?
Backlinks
Out of 200+ factors to rank a web page Backlinks are the most important one.
For a given web resource, Backlink is a link from some other websites to that web resource. It simply means that backlink of a particular web resources (articles, blog posts, etc) is a link which is present on some other websites. The more Backlinks your website has, higher you are going to rank.
You need to get Backlinks from Domain with higher Domain Authority. This in turn helps your Domain Authority to be increased.
If you want to get the links, the quickest way is to do round up post. A roundup post is nothing but a compilation of expert answers to a single question. Roundup posts are very valuable to the readers as they get many expert opinions in one place. The post brings in traffic as many of the experts will share your post with their audiences.
Content
Content matters the most as this is the factor which is going to decide if your article was helpful or not. So make sure that you include the content which answers the questions of your readers.
User Experience
The experience of the user visiting your website should be excellent.
Site Structure
The structure of your website should be well arranged. The content should not look over crowded.
Domain Authority
It describes the website’s relevance for a specific subject area. For a particular website it is measured in the range of 0-100 which is a Richter scale (it is easy to go from 0-10 than going from 10-20).
Websites like Google.com, Youtube.com, Facebook.com have Domain authority of nearly 100.
Get Backlinks from higher Domain Authority to increase your Domain Authority as well.
Website Speed
Time taken to load the webpage also matters. Consider the scenario that you search on google and you click on the first result you get. But it takes upto 10 seconds to load. Whereas there is another webpage which ranks below that and takes 5 seconds to load. Definitely the users would like to visit the webpage that loads faster.
Therefore it is important that your webpage loads faster.
Checkout the fastest loading https://varvy.com/pagespeed/wicked-fast.html
Dwell Time
It is the time which users spend on your website after clicking on the search results. You can increase the length of your content to increase the dwell time.
Also you can add Multimedia elements as well. Also you can provide some internal links within a web page to answer more related questions of that subject area.
What are SEO tools?
There are various tools (both paid and free) available in the market which helps in investigating the potential of Web Pages. We have already described about some of these tools above in this article. They provide information on ranking factors such as Backlinks, Keywords, Page Speed, Page Rankings, etc.
Below are some popular SEO tools available in the market.
These tools helps you in finding the right keyword for your Blog. They also help in analyzing your competitor strategy to rank the web page.
Optimizing your page speed is also very crucial for SEO. Below are some popular tools which helps in improving your Website’s Speed and Performance.
These tools also recommends you ‘How you can increase your website’s speed‘.
- GTMetrix (free and paid)
- Site 24×7 (free and paid)
- WebPage Test (free)
- Google PageSpeed Insight (free)
- Pingdom (free and paid)
You can also use Google Search Console to track website’s indexing status and further optimize it.
Conclusion
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Also don’t forget to leave a comment below if you have any doubts or queries regarding this post.Â